Greenway Medical Technologies: Challenging the Goliaths in Electronic Medical Records
نویسندگان
چکیده
This case examines the business development and strategic expansion of Greenway Medical Technologies, a software company delivering electronic healthcare solutions to physicians operating small practices. Over a period of seven years and with an investment of $70 million, Greenway built a best-in-class software application. The case also describes the electronic medical record systems industry and the key drivers impacting the growth of this industry and healthcare delivery in the United States.
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ورودعنوان ژورنال:
- CAIS
دوره 19 شماره
صفحات -
تاریخ انتشار 2007